Lina Bertling Tjernberg
Start from what is unique about your product and how you contribute to the sustainable society of the future. Qualities I look for are solid knowledge of one’s field and a great energy and drive to realize it.
Remind yourself and the world ‘why’ you do what you do and share your dream – and include why you will make it in your story. I look for entrepreneurs with the right drive and values, who have a unique combination of humility and passion and who confidently represent their team.
What do you look for in promising entrepreneurs?
Visions in the form of a will to make a difference, creativity in the form of being able to solve many different types of problems without losing courage, as well as social excellence and the ability to build formal and informal teams and “supporting environments”. It is not always the best idea engineering wise that succeeds, rather the one around which you manage to enthuse and mobilize resources.
Do you have any tips for this year’s competing entrepreneurs?
Demonstrate multiple benefits, such as various solutions for energy efficiency that are, for example, good for both cost, climate, and security of supply. Not forgetting the system perspective and issues around resource efficiency. Solutions with several different benefits are more flexible when dealing with changes in the market and thus more “future-proof.
What are your best tips for entrepreneurs who want to participate in S4C 2023?
Tell us what impact what you do will make on the world and what your customers-or potential customers- plan to do with you.
What qualities do you look for when judging the competition entries?
Good communication skills!